Read the whole label
A front-of-pack phrase is only a starting point. Check the ingredient list, allergen statement, net quantity, maker information, and storage direction on the finished package.
Honey is still a sweetener. Honey Chocolate Co. describes how a recipe is made without presenting chocolate as treatment, medicine, or a guaranteed health outcome.
Ask what matters to you
Some shoppers care most about intensity, others about texture, inclusions, sourcing, or allergens. A useful product page should answer with specific, verifiable facts rather than a cloud of badges.
Let the maker show their work
Look for clear contact information, delivery expectations, issue handling, and a product-specific ingredient panel. Those details should appear before a product is offered, not as footnotes added later.